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One third of women aged 18 to 34 check Facebook when they first wake up, before even going to the toilet, according to new research.
Young women are becoming increasingly addicted and dependent upon social networks according to a study conducted by Oxygen Media and Lightspeed Research. The study polled the habits of 1,605 adults using social media between May and June 2010 in an effort to chart behavioural trends.
Twenty-one per cent of women aged between 18 to 34 check Facebook in the middle of the night, while 42 per cent of the same group think it is fine to post drunken photos of themselves onto the social network. Seventy-nine per cent are also happy to be seen kissing in photographs posted on Facebook.
Fifty-eight per cent of those polled use Facebook to track their ‘frenemies’ (people they are ‘friends’ on the site but do not like in real life) and 50 per cent are happy being Facebook ‘friends’ with complete strangers.
Sixty-three per cent use Facebook as a networking tool and an increasing number are using the site to find dates. Sixty-five per cent men were comfortable with dating people they had met on Facebook, whereas only 50 per cent of women felt the same.
Nine per cent of women have used the network to break up with their partners compared to the 24 per cent of men who have used the site in the same way. While 49 per cent of women believe it is alright to track their partner’s activities by having their login details, and only 42 per cent of men share the same view.
Mark Zuckerberg, Facebook’s founder and chief executive, believes people do not want complete privacy online anymore. Speaking to Time magazine in May, Zuckerberg said: “The way that people think about privacy is changing a bit. What people want isn’t complete privacy. It isn’t that they want secrecy. It’s that they want control over what they share and what they don't.
“Our core belief is that one of the most transformational things in this generation is that there will be more information available.... Even with all the progress that we've made, I think we're much closer to the beginning than the end of the trend."
In the Time interview, Zuckerberg played down the fact that millions of people have recently had concerns about Facebook’s privacy settings – comparing the situation to when the site launched its News Feed service in 2006. “We only had 10 million users at the time and one million were complaining. Now to think there wouldn’t be a news feed in insane… That’s a big part of what we do, figuring out what the next things are that everyone wants to do and them bringing them along to get them there.
Concerns about privacy on the site were running so high that 60 per cent of the 1,588 Facebook users questioned by Sophos, a computer security organisation, in May, said that they were considering deleting their accounts on the social networking site.
A further 16 per cent said they had already stopped using Facebook because they felt they had inadequate control over their data, while a quarter said that they would not be quitting the social networking site, which has almost 500 million users worldwide.
Facebook then bowed to pressure and unveiled a raft of changes to their privacy settings.
Source: telegraph.co.uk
Fifty-eight per cent of those polled use Facebook to track their ‘frenemies’ (people they are ‘friends’ on the site but do not like in real life) and 50 per cent are happy being Facebook ‘friends’ with complete strangers.
Sixty-three per cent use Facebook as a networking tool and an increasing number are using the site to find dates. Sixty-five per cent men were comfortable with dating people they had met on Facebook, whereas only 50 per cent of women felt the same.
Nine per cent of women have used the network to break up with their partners compared to the 24 per cent of men who have used the site in the same way. While 49 per cent of women believe it is alright to track their partner’s activities by having their login details, and only 42 per cent of men share the same view.
Mark Zuckerberg, Facebook’s founder and chief executive, believes people do not want complete privacy online anymore. Speaking to Time magazine in May, Zuckerberg said: “The way that people think about privacy is changing a bit. What people want isn’t complete privacy. It isn’t that they want secrecy. It’s that they want control over what they share and what they don't.
“Our core belief is that one of the most transformational things in this generation is that there will be more information available.... Even with all the progress that we've made, I think we're much closer to the beginning than the end of the trend."
In the Time interview, Zuckerberg played down the fact that millions of people have recently had concerns about Facebook’s privacy settings – comparing the situation to when the site launched its News Feed service in 2006. “We only had 10 million users at the time and one million were complaining. Now to think there wouldn’t be a news feed in insane… That’s a big part of what we do, figuring out what the next things are that everyone wants to do and them bringing them along to get them there.
Concerns about privacy on the site were running so high that 60 per cent of the 1,588 Facebook users questioned by Sophos, a computer security organisation, in May, said that they were considering deleting their accounts on the social networking site.
A further 16 per cent said they had already stopped using Facebook because they felt they had inadequate control over their data, while a quarter said that they would not be quitting the social networking site, which has almost 500 million users worldwide.
Facebook then bowed to pressure and unveiled a raft of changes to their privacy settings.
Source: telegraph.co.uk
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